Ralph Lauren, Designer,

Description

A cinematic campaign video for Ralph Lauren's Fall/Holiday 2026 collection opening with an inspirational quote about finding solace in nature. Scenes transition between scenic vistas of alpine mountains at dusk, running stream water, and close-up dew drops on grass. A figure in a dark overcoat writes in a journal while seated in an upholstered armchair on a wooden lake pier, looking across the tranquil water toward snow-dusted mountains. Additional vignettes depict a young child gently placing a needle onto a vinyl record player and a mother seated in an open field sharing yellow wildflowers with her child dressed in a tailored tweed coat.

Style

Horizontal, Cinematic, Earthy, Nostalgic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Lake

Context

Advertising Campaign