John Mckay, Make-up Artist, New York

Description

This black and white fashion campaign image features two models on a New York City street. On the left, a man wearing a bomber jacket turns to look back over his shoulder. On the right, a woman with long dark hair stands with her hands in her pockets, wearing a collared jacket over a plain t-shirt and patterned jeans. The background captures urban elements including a delivery truck, parked vehicles, and brick building facades. The shot employs natural lighting with high-contrast monochrome grading, highlighting textures in the clothing and surroundings. Prominent brand typography overlay reads rag and bone New York.

Style

Editorial, Horizontal, Monochrome

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign