'Origins of the Future' Spring 2024 Ad Campaign 2024

Description

This image features model Mona Tougaard captured by photographer Alasdair McLellan for the Rabanne Spring 2024 Origins of the Future ad campaign, styled by Marie Amelie Sauve with casting by Piergiorgio Del Moro. The model is captured from behind against a vibrant warm orange background, wearing a distinctive metallic chainmail two-piece set featuring a cropped top and matching skirt constructed from interlocking reflective plates. She also carries a matching chainmail shoulder bag. The composition focuses tightly on the sculptural garments and reflective textures, highlighted by warm directional lighting that enhances the metallic sheen of the designer pieces.

Style

Editorial, Vertical, Warm, Polished

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Solid Colour

Context

Advertising Campaign