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Brand
Puresport
ProjectBrand Identity

Puresport Brand Identity 2024

Associated creatives

Field of Play
Field of PlayGraphic Design
Scandinavian Design Group
Scandinavian Design GroupGraphic Design
How&How
How&HowGraphic Design
Universal Favourite
Universal FavouriteGraphic Design
Caserne
CaserneGraphic Design
Ragged Edge
Ragged EdgeGraphic Design
Whitman Emorson
Whitman EmorsonGraphic Design
Schønning Jart
Schønning JartGraphic Design

Tags

brand identity videopuresport brand identityvideo sequencelifestyle videotypography overlay

Description

This video sequence was created for Puresport as part of their brand identity project. The footage moves through a series of cinematic lifestyle and wellness vignettes, featuring natural settings, domestic interiors, and intimate character moments. Bold cream-coloured typography reading GAIA is overlaid prominently across the changing frames. The visual style balances warm lighting, organic textures, and documentary-style composition to establish a distinct brand narrative.