BrandNew Jersey Lottery
ProjectPrecious Metals
PureRED, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In a dimly lit warehouse setting, a team of four individuals dressed in matching black suits and sunglasses are on a mission. They carry silver briefcases, which contain gold, silver, bronze and platinum scratch-off tickets. The scene is illuminated by sporadic light beams, enhancing the warehouse's cavernous atmosphere, with visible brick walls and tall windows in the background. The team moves toward a black armored truck. Boxes with logo are visible in the foreground, marked with 'Scratch-offs division'. The overall composition is reminiscent of a spy or action film, with cool color grading and a serious mood.