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  • 'Pure Rebel' Spring 2024 Ad Campaign 2024 - image 653730
BrandSongzio
Project'Pure Rebel' Spring 2024 Ad Campaign
Conceptual fashion shot of a person holding a dove with feather arrows and then a single flame in two contrasting studio scenes.

Songzio 'Pure Rebel' Spring 2024 Ad Campaign 2024

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
Cho Gi-Seok
Cho Gi-SeokPhotographer

Tags

adultdovefeatherflamesleeveless top

Description

The image is split into two scenes. On the left, an adult with dark hair and wearing glasses, holds a white dove. The dove is pierced with white feather arrows. The person wears a black sleeveless top with draped fabric. On the right, the same person kneels in a dark space, holding a single flame in their hands. The overall color palette includes muted tones, creating a surreal and artistic visual story. Both scenes appear to be lit in a studio. The mood is ethereal and dramatic.