Logo
  • Home
  • ·Media
  • ·Puma x Koche Capsule 2023 Ad Campaign Editorial
BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
Black man in black Puma x Koche hoodie and teal shorts on a grey rock formation, with a woman in white clothing in the distance.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

black man seated

Description

A Black man sits on a rugged, grey volcanic-looking rock formation, wearing a black hooded sweatshirt with a printed graphic and loose teal shorts. He wears light blue socks and dark sneakers with intricate lacing. In the background, slightly out of focus, stands a woman wearing a white top and trousers with a black waist bag. The scene is set against a vibrant, clear deep-blue sky. The lighting is bright and directional, casting soft shadows across the rock face. The overall composition highlights the sharp contrast between the dark figure in the foreground and the expansive, minimal blue background.

Style

Lifestyle, Editorial, Commercial

Techniques

Natural light

Industries

Sportswear