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  • ·Puma x Koche Capsule 2023 Ad Campaign
BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
A Black man in a black hoodie and teal shorts stands on a large, weathered grey rock formation under a partly cloudy blue sky.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

black man standing

Description

A man stands atop a large, textured grey rock formation under a blue sky with soft white clouds. He is wearing a dark-colored hoodie and bright teal shorts, looking towards the distance. The rocky landscape features deep grooves and natural holes, suggesting a coastal or arid environment. The image is captured with a wide-angle lens, emphasizing the scale of the rock relative to the figure. Soft natural light illuminates the scene, highlighting the rugged surface of the stone and the clean silhouette of the model.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Sportswear