BrandPuma
ProjectPUMA x ROSÉ

Puma PUMA x ROSÉ 2025
Associated creatives
Tags
Description
Musician ROSÉ reclines outdoors on a grassy lawn against a backdrop of dense green trees and a twisted trunk. She is styled in an all-black athletic ensemble featuring a cropped sleeveless mesh sports top, loose-fitting wide-leg pants, and monochrome Puma sneakers. Soft, natural daylight illuminates the scene with warm, earthy color tones and a relaxed editorial aesthetic.
Style
Horizontal, Commercial, Earthy, Warm
Techniques
Natural light
Industries
Sportswear
Color
Off-Black (80%)
Background
Meadow
Context
Advertising Campaign