Brand
ProjectParalympics
HVH, Production,
Associated creatives
Tags
Description
This sports commercial video created for Puma under the Paralympics project showcases athletes in an indoor sports facility with dark moody aesthetics and blue lighting. The video incorporates close-up shots of athletes, football gear, and tactile braille text overlays against dark backgrounds. Dynamic camera angles and atmospheric lighting highlight the athletic equipment and Puma branding throughout the sequence. The production blends cinematic framing with high-contrast visual motifs to emphasize sensory experience in sports.
Style
Horizontal, Action, Cinematic, Moody
Industries
Sportswear
Color
Navy (60%)
Jet Black (40%)
Context
TVC / TV Commercial