BrandPuma x Rosé

Puma x Rosé 'The Puma Palermo' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Rosé is captured in a full-length studio-lit shot sitting atop a vibrant red fire hydrant. She wears a yellow long-sleeved athletic jersey with subtle patterns, paired with short black bottoms and knee-high black socks. Her ensemble is completed by bright blue sneakers featuring white branding. The background contrasts an industrial red slatted wall with a weathered concrete ledge. Her long blonde hair is styled in loose waves, and her expression is neutral as she gazes directly at the camera. The overall aesthetic is clean and modern, highlighting the intersection of sportswear and casual urban style.
Style
Lifestyle, Commercial
Techniques
Natural light
Industries
Sportswear