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  • ·Puma x Koche Capsule 2023 Ad Campaign in Rocky Canyon
BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
Person wearing a white Puma x Koche graphic hoodie, white pants, and a bucket hat in a narrow, textured rocky canyon crevice.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

person in white hoodie

Description

A person stands within a narrow, vertical rock crevice, reaching out to touch the stratified stone walls. They are dressed in a collaborative Puma x Koche ensemble, featuring a white hoodie with a graphic print and matching white trousers. The subject is wearing a black bucket hat and is positioned at an upward-facing angle against the bright sky visible at the top of the canyon. A thin strap harness crosses the chest over the hoodie. The lighting is bright and directional, emphasizing the rough textures of the canyon walls surrounding the figure.

Style

Lifestyle, Editorial, Cinematic

Techniques

Natural light

Industries

Sportswear