BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
Christelle Kocher, Koché Creative Director,
Associated creatives
Tags
Description
Two individuals stand within a narrow, weathered canyon passage with deep, striated rock walls. In the foreground, a woman with long red hair wears a black short-sleeved graphic t-shirt and vibrant teal drawstring joggers. Positioned slightly behind her in the shadows, a man wears a white hooded sweatshirt with a graphic print, matching white shorts, and a bucket hat. The ground is covered in dark sand or volcanic grit. The natural lighting highlights the texture of the canyon walls while casting soft shadows on the subjects. The composition emphasizes the contrast between the colorful, athletic streetwear and the rugged, earthy environment.
Style
Lifestyle, Commercial
Techniques
Natural light
Industries
Sportswear