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  • ·Puma x Koche Capsule 2023 Ad Campaign
BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
A dark-skinned man in a teal windbreaker and matching shorts climbs between two towering, stratified rock formations under a bright blue sky.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

black man climbing

Description

A dark-skinned man is captured mid-climb in a narrow, natural rock gorge with highly visible, horizontal strata. He is wearing a bright teal windbreaker jacket and matching athletic shorts, creating a stark contrast against the earthy, textured rock surfaces. The overhead sunlight casts deep, sharp shadows within the crevice, highlighting the man's movement as he traverses the stone face. The perspective is from a low angle, emphasizing the imposing height and narrowness of the geological formation. A patch of clear, deep blue sky is visible at the very top of the frame, marking the exit of the crevice.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Sportswear