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  • ·Puma x Koche Capsule 2023 Ad Campaign
BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
A red-haired woman wears a teal windbreaker and matching pants while a man in an all-white tracksuit stands behind her on volcanic rock.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

red haired woman

Description

A campaign photograph showcases two models outdoors within a rugged volcanic environment. In the foreground, a red-haired woman faces away from the camera, wearing a teal-coloured zip-up windbreaker and matching drawstring trousers over a black graphic t-shirt. Behind her, standing slightly further away near large, eroded grey rock formations, a man is dressed in a complete white technical tracksuit. The landscape consists of dark, sandy ground under a bright, partly cloudy sky. The lighting is bright and natural, casting distinct shadows on the rocky surface. The scene captures an aesthetic of modern athletic fashion in a raw, natural setting.

Style

Editorial, Lifestyle

Techniques

Natural light

Industries

Sportswear