Ian Boddy, Photographer, New York

Description

Four young models pose together outdoors on a brick-paved walkway against an architectural background with concrete and brick walls. The children wear heavy winter outerwear, including puffer jackets in light blue, black, white, and a camouflage patterned coat with a matching ushanka hat. One child is crouched in the foreground holding a soccer ball, while the others stand behind in a group. Natural outdoor daylight illuminates the scene with soft shadows. Prominent branding features the white PUMA KIDS logo overlaid across the bottom of the frame.

Style

Horizontal, Commercial, Desaturated, Earthy

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign