Description

This launch campaign video for Puma and Balmain features Cara Delevingne and various athletes posing and preparing in a combat sports setting. The cinematography incorporates dramatic lighting, including overhead geometric neon fixtures and moody low-key contrast. Subjects wear athletic apparel and boxing gear, including sequined robes, graphic tops, and branded footwear. The visual narrative combines high-fashion styling with athletic themes, presented with dynamic cuts and grainy film aesthetics.