Puma 50 Years of Hip-Hop 2023

About

This video piece for Puma titled 50 Years of Hip-Hop captures scenes inside a vintage recording studio. The video features individuals wearing red Puma track jackets, layered gold chains, and jewellery, performing in vocal booths and operating mixing consoles. Archival footage inserts show street scenes and breakdancing, celebrating hip-hop culture. The lighting is low-key with warm amber lamp accents and cool blue tones, creating a cinematic atmosphere.