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Model wearing a blue sweatshirt with red Soho New York City lettering against a plain wall

Pull & Bear Pull&Bear A/W 2026 2026

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This fashion campaign image for Pull&Bear A/W 2026 features a model wearing a blue crewneck sweatshirt with prominent red lettering reading SOHO NEW YORK CITY. The model has dark, tousled hair and is captured with one hand touching their head against a plain, neutral background. The photograph is styled by Ana Naveiro and shot by Louie Cobo, emphasizing casual streetwear apparel. Natural lighting highlights the textured cotton fabric of the sweatshirt and the clean composition.