Publicis Singapore, Agency / Creative,

Description

The video features nighttime cityscape views in an urban setting with the Tiger Beer logo overlaid on skyscrapers and roadways. The video cuts to a Chinese New Year celebration with traditional lion dances taking place in a street filled with people under strings of colorful lanterns. Later, an Asian man is displayed on a large billboard ad in a city square. The video transitions to street-level shots of Asian men walking and looking up at the billboard.