Publicis Media, Media,

Description

The animation promotes accessibility for consumer healthcare product safety instructions for those with impaired vision, low literacy, and non-English language readers. An array of consumer healthcare products fall, including tubes, spray bottles, and containers. The animation highlights warnings to not take the medication while pregnant or to contact a Poison Control Center if swallowed. The animation then transitions to a montage of different people, including a visually impaired man with a cane, an elderly man with low literacy, and a non-English reader. The video then cuts to an entrepreneur who uses Seeing AI to explain the need for equal access. The Haleon consumer healthcare company is highlighted. The video ends with a man creating accessible content on his computer.