BrandRenault
ProjectElectric Vs Petrol
Publicis Conseil, Agency / Creative,
Associated creatives
Tags
Description
A modern, yellow and gray Renault Turbo 3E car sits in a dark garage, partially covered by a black sheet, while a silhouette of a man walks toward the vehicle and another individual stands in the background. The scene shifts to an aerial view of a racetrack at night, illuminated by spotlights. The black sheet is removed, revealing the car's tail lights and front lights. A woman in a control booth monitors multiple screens, and a person dons a racing helmet and suit. A mechanic checks the tires. The car then appears on the racetrack at dawn, driving along the track. The car races on the track under an arch with signage.