Publicis Canada, Agency / Creative,

Description

The illustration depicts a young woman in a park setting, wearing a yellow hoodie and holding a nicotine patch. She appears to be using it. The park has green trees, pathways, and other figures in the background. Transitioning from the park, there's an animated sequence into a dark, enclosed room. A woman wearing similar clothing sits alone, her head down, expressing anxiety. The color palette shifts from vibrant greens and yellows to darker shades of purple and black, enhancing the mood of isolation. The style is illustrative with soft textures, and the animation visually connects the patch use to a feeling of anxiety.