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  • 'Proxy 2.0' 2023 Ad Campaign 2023 - image 662240
BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Monochrome portrait of a woman in a denim trench coat posing outdoors with bold typography overlaying the image, editorial fashion.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

womandenim trench coatbeltoutdoor fashiontypography overlay

Description

A striking monochrome portrait features a woman dressed in a stylish denim trench coat, cinched at the waist with a belt. She stands confidently in an outdoor setting, with soft-focus foliage and a hint of architectural structure visible in the background. The photograph is overlaid with bold, black typography that partially obscures the subject, creating a modern, editorial aesthetic. The lighting is soft and even, highlighting the textures of the denim and the natural environment. The image has been desaturated, lending it a timeless, artistic quality. The camera angle is at eye level.