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  • 'Proxy 2.0' 2023 Ad Campaign 2023 - image 662218
BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Monochrome portrait of a person wearing a hooded winter coat, with large black text overlaying the center of the image.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

portraitpersonwinter coatfur hoodmonochrome

Description

A black and white portrait features a person wearing a winter coat with a fur-trimmed hood. The individual's face is partially obscured by a large, stylized black text graphic. The coat is a darker tone, contrasting with the lighter background. The monochrome palette emphasizes the textures of the fur and fabric, and the stark contrast between the text and the image creates a striking visual effect. The lighting appears diffused, highlighting the contours of the face and the soft texture of the fur. The composition is a close-up, focusing attention on the person's face and the overlaid text.