Brand
ProjectFriday Night James
Station Film, Production,
Associated creatives
Tags
Description
This commercial spot from Progressive titled Friday Night James takes place at a high school football stadium at night under bright overhead lights. A coach in a varsity jacket and cap leans against a chain-link fence talking to a player in a blue and white football jersey numbered ten. In the stands behind them, spectators and fans watch the game unfold, with some individuals using binoculars. The lighting creates strong contrast between the illuminated playing field and the darker seating areas.
Style
Horizontal, Cinematic
Industries
Insurance
Color
Navy (50%)
Pure White (30%)
Jet Black (20%)
Background
Sports Venue
Context
TVC / TV Commercial