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Model wearing a patterned dress lying on a white draped sofa in a studio setting

Proenza Schouler Proenza Schouler White Label PF26 2026

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This fashion campaign image for Proenza Schouler White Label PF26 features model Laiza de Moura reclining horizontally on a white draped sofa. Photographed by Hedi Stanton, the composition captures a relaxed studio atmosphere with soft lighting and neutral tones. The model wears a patterned dress and black strappy sandals. Styling is by Clare Byrne, with hair by Ledora and makeup by Ayaka Nihei.

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Set-dressed

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Advertising Campaign