Jack McCollough & Lazaro Hernandez, Proenza Schouler Creative Directors,

Description

This fashion image for the Proenza Schouler Spring 2025 ad campaign features a female model lying down on a white wood plank floor. She is wearing a structured black and white top with asymmetric details, paired with white trousers and black sandals. Her arm is extended gracefully overhead while she gazes directly toward the camera with a relaxed expression. The lighting is bright and clean, accentuating the stark contrast between the monochrome garments and the pale background. Large white typography spelling the brand name is layered across the lower portion of the frame.