Proenza Schouler Fall 2024 Ad Campaign 2024

Description

This image is part of the Fall 2024 ad campaign for Proenza Schouler, photographed by Zoë Ghertner with creative direction by Jack McCollough and Lazaro Hernandez. Model Jeanne Cadieu is shown seated outdoors on a reflective white draped surface, wearing a vibrant long-sleeved red dress and dark strappy sandals. Her dark hair falls loose around her shoulders as she gazes directly toward the camera with a neutral expression. The background features a pale, textured brick wall with faint signage visible at the top edge. Natural daylight illuminates the scene, highlighting the fluid lines of the garment against the contrasting textures of the setting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign