BrandProenza Schouler
ProjectFall 2024 Ad Campaign
Jack McCollough and Lazaro Hernandez, Loewe Creative Directors,
Associated creatives
Tags
Description
A fashion model stands against a textured white concrete block wall, wearing a long-sleeved sheer black shirt and matching black trousers featuring white pinstriping. One of the model's feet is rested on a large, abstract sculptural form entirely draped in bright red stretch fabric. The model's gaze is directed forward toward the camera with a neutral expression. The composition utilizes the bold contrast between the monochrome background and the vibrant red object. The lighting is bright and even, highlighting the textures of the fabric and the structural backdrop.
Style
Editorial
Techniques
Natural light
Industries
Luxury Fashion Houses