BrandProenza Schouler
ProjectFall 2024 Ad Campaign

Fara Homidi, Makeup Artist,
Associated creatives
Tags
Description
This image is part of the Fall 2024 ad campaign for Proenza Schouler, photographed by Zoë Ghertner with styling by Camilla Nickerson. The scene features a model posing against a painted white brick wall next to a sculptural, draped red object in the foreground. The model wears a sheer black long-sleeve blouse, dark trousers with contrasting trim, and bright red boots. Natural lighting illuminates the setup, highlighting the textures of the brickwork and the fabric. Hair was styled by Tamara Mcnaughton with makeup by Fara Homidi and manicures by Ada Yeung.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Scarlet (50%)
Background
Residential Building
Context
Advertising Campaign



