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BrandMolson Coors
ProjectThe High Stakes Beer Ad

Prod Co, Agency / Creative,

Associated creatives

Droga5 New York
Droga5 New YorkAgency / Creative
Prod Co
Prod CoProduction
The Den Editorial
The Den Editorial
Framestore
FramestorePost Production / VFX
String and Tins
String and TinsMusic / Sound

Associated creatives

Prod Co
Prod CoAgency / Creative

Tags

beer cantext overlayadvertisementbeerbrand logo

Description

This is an advertisement for Miller Lite and Coors Light beer featuring a DraftKings integration. The scene is set against a gradient background, transitioning from dark to light, to showcase cans of Miller Lite and Coors Light, each adorned with condensation droplets. The text overlays include phrases like 'AFTER 30 YEARS,' 'TWO ICONIC BEERS FACE OFF,' 'IN ONE BIG GAME COMMERCIAL,' and 'MOUNTAIN COLD REFRESHMENT' for Coors Light and 'GREAT TASTE 96 CALORIES' for Miller Lite. The DraftKings logo is prominently displayed, highlighting the interactive aspect of the ad where viewers can predict various details of the commercial. The advertisement is designed to draw viewers in by showcasing a classic rivalry between two popular beer brands.