PrizePicks Mom 2026

About

This commercial video for PrizePicks, titled Mom and directed by Max Cooper, is set inside a bustling barbershop filled with natural light. Multiple patrons and barbers converse and react while seated in barber chairs and waiting areas, creating an authentic community atmosphere. One customer holds up a smartphone displaying a sports betting app interface, sparking a lively discussion among the group. The warm interior features brick accents, mirrors, and classic barbershop equipment, captured with a cinematic live-action technique.