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  • ·Pringles U.S. Pringlelina: A Love Story advertising spot
Brand
Pringles U.S.
ProjectPringlelina: A Love Story :30

Weber Shandwick,

Associated creatives

BBDO New York
BBDO New YorkAgency / Creative
Weber Shandwick
Weber ShandwickPR
Kate Papciak
Kate PapciakMedia
ProdCo
ProdCoProduction
ICON Films
ICON FilmsProduction Service
MackCut
MackCut
Rare Medium TV
Rare Medium TVPost Production / VFX
Parliament
ParliamentPost Production / VFX
Post Human
Post HumanMusic / Sound
Kara Stockton
Kara StocktonMusic / Sound

Tags

man building figure with crispsman building figureman stacking crispspringles cancrisp figureman sitting on sofaman in living roomsouth asian mansouth asian man sittingman wearing plaid shirt

Description

This commercial spot for Pringles U.S. titled Pringlelina: A Love Story opens in a dimly lit living room where a man relaxes on a blue sofa. He picks up a red Pringles can and begins meticulously assembling potato crisps on a table into a humanoid figure. The newly formed figure comes to life, leading to scenes of the pair riding a bicycle together through a park and dining at a restaurant. The spot is produced with cinematic lighting and a narrative focus on whimsical romance.

Style

Horizontal, Cinematic, Warm

Industries

CPG / Packaged Food

Color

Jet Black (50%)
Camel (30%)
Crimson (20%)

Background

Living Room

Context

TVC / TV Commercial