BrandLoewe
ProjectPre-Spring 2024 Ad Campaign

Loewe Pre-Spring 2024 Ad Campaign 2023
Associated creatives
Tags
Description
A full shot captures a fashion editorial scene featuring an Asian woman on a blue diving board, positioned centrally over an abandoned swimming pool. The woman wears a black and white mid-length dress and light-colored heels, complemented by a beige purse held in her right hand. Her facial expression is neutral, and her pose is upright. The pool, empty and discolored, adds a sense of abandonment. Behind the pool, a lush green background of trees and a glimpse of a slide are visible. The image is bright and well-lit, with natural lighting enhancing the colors and details. Above the subject, the large white LOEWE logo is displayed. The shot is a portrait-style image, creating an eye-level perspective.



