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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Loewe tan leather origami tote bag with a geometric pattern sits on a stone surface in front of a dark metal antique stove.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

tote bagtan leathergeometric designorigami patternLoewe bag

Description

A tan, rectangular Loewe tote bag with a geometric origami-like design is the primary subject, centered on a stone surface. The bag has tan leather handles and the word 'LOEWE' subtly printed near the top. The background features a dark metal antique stove with ornate details and a rough, textured surface. The stone surface upon which the bag rests is composed of irregularly shaped and sized stones of varying shades of gray and beige. The composition is lit with soft, diffused lighting, enhancing the material textures and geometric forms of the bag.