Miuccia Prada & Raf Simons, Prada Creative Director,

Description

This image for the Prada Summer 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi and Miuccia Prada and Raf Simons, features a young man standing upright inside a pale blue wooden rowboat. The subject wears a dark hooded zip jacket and brown shorts, posing calmly on smooth, still water beneath a soft, overcast, and misty sky. The composition emphasizes a quiet, atmospheric mood with a muted color palette and gentle reflections rippling across the water surface.

Style

Horizontal, Commercial, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Overcast Sky

Context

Advertising Campaign