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Brand
Prada
ProjectLunar New Year 2025 Ad Campaign
A woman in a white dress and blue shirt holding a black handbag against a white background with red silhouette figures behind her.

Li Xian, Actor,

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

woman in white dresswhite dressdressblack handbaghandbagblack bagbag

Description

This portrait for the Prada Lunar New Year 2025 ad campaign features a model standing against a seamless white background, holding a black leather handbag. The subject wears a layered white dress with blue shirt details and has dark hair styled in a bob. Behind the foreground figure, a meandering line of solid red silhouette figures extends into the distance. The composition is clean and studio-lit, highlighting the contrast between the detailed subject and the graphic red shapes in the background.

Style

Editorial, Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Jet Black (40%)

Background

White Seamless

Context

Advertising Campaign