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  • ·Prada Lunar New Year 2024 Campaign Editorial Portrait
BrandPrada
Project'Lunar New Year 2024' Ad Campaign
A man wearing a tan wool coat stands in a room with green walls and two large windows backlit by a warm pink sunset light.

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

east asian man

Description

A man is centered in a portrait for the Prada Lunar New Year 2024 ad campaign. He is wearing a camel-colored wool coat over a crisp white collared shirt. He stands in a room with muted green walls. Behind him are two large glass-paned doors or windows, backlit with a vivid pink and orange sunset gradient. A dark wooden table with a glass vase holding yellow tulips sits to the right in the foreground. The Prada logo is placed prominently in white text over the center of the image.

Style

Editorial, Vertical, Commercial

Techniques

Studio strobe, Natural light

Industries

Luxury Fashion Houses