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  • ·Prada Lunar New Year 2024 Campaign Editorial
East Asian man in a dark coat carrying a Prada backpack stands in front of a doorway with glowing green glass panes.

Zhao Lei, Model,

Associated creatives

Tags

Description

An East Asian man stands in profile, captured in a mid-shot with a serious gaze directed off-camera. He wears a dark, tailored coat over a white collared shirt and carries a structured black Prada backpack. The composition is centred around the subject, who is positioned before an ornate wooden door featuring decorative green translucent glass panels. Subtle lighting highlights the silhouette and texture of his clothing, while the green luminescence provides a high-contrast background. The PRADA logo is clearly visible in the centre of the frame, serving as a focal point for this campaign image.

Style

Editorial, Commercial, Cinematic

Techniques

Natural light, Low-key / chiaroscuro

Industries

Luxury Fashion Houses