Miuccia Prada & Raf Simons, Prada Creative Director,

Description

This image from the Prada Lunar New Year 2024 ad campaign features model Zhao Lei in profile view, wearing a dark coat and white collared shirt while carrying a black shoulder bag. The subject is positioned in front of dark wooden architectural doors featuring illuminated green glass panels. Directed by David James and photographed by Leslie Zhang at Prada Rong Zhai in Shanghai, the cinematic composition employs moody lighting and rich, dark tones to create an atmospheric narrative.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Residential Building

Context

Advertising Campaign