BrandPrada Linea Rossa
Switzerland, Location,
Associated creatives
Tags
Description
A snowboarder is frozen mid-flight performing an aerial grab against a pale, overcast sky. The subject wears a black jacket and white snow pants, mounted to a snowboard. Below, rugged snow-covered mountain ridges and rocky peaks extend across the alpine landscape. Photographed by Kris Lüdi in Engadin, Switzerland, for the Prada Linea Rossa Fall 2023 advertising campaign under creative direction by Miuccia Prada and Raf Simons.
Style
Horizontal, Commercial, Action, Cool
Techniques
High-speed / freeze, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (40%)
Background
Mountain
Context
Advertising Campaign