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  • ·Prada Fall 2026 Ad Campaign Featuring Accessories and Menswear
BrandPrada
ProjectFall 2026 Ad Campaign
Split image showing triangular tiger eye and green stone cufflinks beside a man in a grey wool coat holding a black Prada leather bag.

Chen Haoyu, Models,

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Co-Creative Directors
Ferdinando Verderi
Ferdinando VerderiCampaign Creative Director
Barry Jenkins
Barry JenkinsFilm Director 
Chen Haoyu
Chen HaoyuModels
Kelvin Harrison Jr.
Kelvin Harrison Jr.Models
Hunter Schafer
Hunter SchaferModels
& Troye Sivan
& Troye SivanModels

Tags

Description

This split-frame image features a detailed close-up of two geometric cufflinks made with brown tiger eye triangles and rounded green stones on a textured, dotted surface. The adjacent panel shows a young man with curly hair, wearing a dark grey wool coat and a black ribbed turtleneck sweater. He is seated on a wooden chair, holding a black leather Prada shoulder bag on his lap. The lighting is soft and neutral, highlighting the textures of the stone, metal, wool, and leather. The composition balances the product-focused macro shot with the broader lifestyle portrait of the model.

Style

Editorial, Lifestyle

Techniques

Natural light

Industries

Luxury Fashion Houses