Barry Jenkins, Film Director ,

Description

This cinematic commercial for Prada Beauty's Paradoxe project features actor Zendaya in various settings, including a sunlit outdoor concrete stairwell and an indoor space. Directed by Barry Jenkins and styled by Law Roach, the video captures Zendaya in a pink sleeveless top and dark skirt as she reflects on personal identity and constant evolution. The lighting transitions between soft natural daylight and warm interior illumination, emphasizing close-up expressions and dynamic camera movements. Production companies SMUGGLER and PHANTASM brought the artistic vision to life with sophisticated framing and rich color grading.

Style

Vertical, Cinematic, Warm, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Background

Sports Venue

Context

TVC / TV Commercial