Prada Prada Ambassadors TransfOrm Project ... 2026

Description

Six models and brand ambassadors pose in varied positions across a monumental curved, tiered concrete auditorium for the Prada TransfOrm project, photographed by Mario Wang. The subjects wear a range of contemporary Prada garments, including a striped long-sleeve knit, a quilted rust leather jacket, an off-white tailored overcoat, a zip-up burgundy blouson, and dark trousers. Soft, even lighting illuminates the warm neutral stone interior, highlighting minimalist architectural lines and subdued textural contrast. The Prada wordmark is displayed in crisp white typography at the bottom right corner.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Theatre

Context

Advertising Campaign