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Man holding a silver bag and standing next to a large blooming flower against a solid black background with Prada branding

Willy Vanderperre, Photographer, New York

Associated creatives

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Description

This commercial campaign image by photographer Willy Vanderperre features an Asian man standing against a solid black background. He wears a quilted white long-sleeve top and holds a metallic silver structured bag with black handles under his arm. To his left, a tall, slender stem rises to support a large closed flower bud with striped green and pink petals. The brand name PRADA is displayed prominently in white serif lettering in the lower left quadrant. The lighting is dramatic and directional, creating high contrast against the dark studio backdrop.

Style

Horizontal, Commercial, Moody, Clean

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Silver (metallic) (30%)
Jet Black (20%)

Background

Black Seamless

Context

Advertising Campaign