ProjectCruise 2025 Campaign

Jumbo Tsui, Photographer,
Associated creatives
Tags
Description
This portrait from the Cruise 2025 campaign for Pour La Nuit by Pour Lui was photographed by Jumbo Tsui, with fashion styling by Madison Gu and Rei Kawauchi. The image features a man with a mustache, wearing round black glasses, a white collared shirt, patterned tie, and a textured grey robe. He is positioned outdoors with large green industrial containers visible in the background under natural daylight.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Medium Grey (70%)
Pure White (30%)
Background
Warehouse
Context
Advertising Campaign