Portico Brand Identity 2026

Description

A brand identity visual for Portico Boutique Hotel featuring the brand wordmark prominently centered in refined white serif lettering with the subtitle 'BOUTIQUE HOTEL' in a neat uppercase sans-serif font. The backdrop consists of fluid, dynamic motion blur of sheer fabric in warm terracotta, amber, and golden-brown tones, softly illuminated by warm diffused light. Designed by Hangar with illustration by Jan Frantz and motion by Nicole Micallef, the composition balances clean typographic structure with tactile, ethereal warmth.

Style

Horizontal, Commercial, Warm, Moody

Techniques

Typography, Soft Light

Industries

Hotels

Color

Context

Advertising Campaign