BrandAdidas Originals
Pomp&Clout, Production,
Associated creatives
Associated creatives
Tags
Description
This is a POV video showing several individuals on bicycles at night in an urban environment. They ride along a street and through a crosswalk, then enter a building by pressing a code into a keypad. The interior spaces are dimly lit, some in green and red hues, and one person carries a bicycle wheel, placing it inside. The individuals wear masks or face coverings and Adidas branded clothing. The camera work is handheld and close to the action, and the environment shifts from outdoor streets to interior rooms.