BrandPolo Ralph Lauren
ProjectRalph Lauren online
Kinwai Cheung,
Associated creatives
Tags
Description
Three soft cotton cable-knit sweaters are neatly folded and draped over the back of a polished, vintage wooden chair. The sweaters are stacked in a layered display, featuring a creamy white knit in front, followed by a soft periwinkle blue, and a rich violet purple at the back. The white sweater prominently displays a small embroidered logo on its chest. The composition uses soft, natural indoor lighting that highlights the intricate texture of the knit patterns. In the background, a subtle, neutral wall and a glimpse of a patterned rug create a warm, inviting atmosphere suitable for a lifestyle retail campaign.
Style
Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses